Skip to main content

About Us



We are a family operated farm in the De Luz area of Fallbrook, California. We pride ourselves in delivering the finest Hass Avocados possible. We use no insecticides or herbicides and believe in creating a vibrant ecosystem to manage pests. We have completely renovated the farm which began by stumping all of the trees back in 2011, replanted dead areas and we now have over 1000 trees. Next we modernized the irrigation system to grow while utilizing water as efficiently as possible. The system was designed and built by farmer Kurt and consists of a wireless mesh network covering the entire farm and runs the irrigation system based on information obtained from in ground soil moisture sensors. Farmer Jen is always working to clean up the grove by pruning, removing old branches and keeping the 12 acres in check.  She is a small farm advocate on the Board of Directors at The Farm Bureau and is the elected San Diego Representative for the USDA Farm Service Agency Community Committee.  We are proud of the fruit we produce and strive to put the best product we can into the marketplace. To top it all off we also keep our own bees to aid in pollination. We are also GAP certified, which stands for Good Agricultural Practices and is part of the Food Safety Modernization Act.